As HR professionals turn to social media to gain information on potential employees, is this growing trend reliable?
Data from recruitment marketing app Jobcast states 93% of companies globally use LinkedIn for recruiting, 66% use Facebook, and 54% use Twitter. The Society of Human Resource Management said in 2016 that 84% of organisations had reported recruiting via social media, while 9% planned to start using it. The society also said 43% of organisations reported using social media or online search engines to screen job candidates and that a job candidate’s public social media profile can provide information about work-related performance. “While effective in achieving some level of insight into the personality and behavioural patterns of a candidate, background screening via social media alone is a dubious and unreliable practice,” says Rudi Kruger, GM of Risk Solutions at LexisNexis Data Services. FULL ARTICLE